Omniplex launches MyOmniPass monthly subscription
Omniplex Cinemas, one of Ireland’s largest cinema chains, announced today the introduction of MyOmniPass – a monthly subscription allowing customers to ‘See It All’.
The release of MyOmniPass is based on an ever-growing demand for cinema trips in Ireland – in fact, on average every person on the island will visit the cinema 3.8 times per year which makes it the highest cinema-going nation in Europe for 4 years running.
The monthly subscription includes a range of benefits including 1 ticket to every standard movie, 10% off your cinema treats, 10% off extra tickets online for your friends, free upgrades of MyOmniPass tickets to MAXX & Recline shows, and exclusive screenings just for our members.
Shauna Crawley, Marketing & Loyalty Manager, said “A lot of customers have asked about a subscription service at Omniplex, and we’ve built our MyOmniPass on our customers’ feedback. Two key elements of our service is that it’s all based on e-cards so once you have a smartphone you always have your pass. And secondly, you get 1 ticket to every standard movie we’re showing, with an average of 702 movies released per year over the past 10 years, we really want to give our customers a chance to see it all.”
Yes you read that right, 702 movies. Last year, a whopping 1,279 movies were released in Irish Cinemas including special re-releases of classic movies which are becoming ever more popular.
The big question, is what do Irish cinema-goers like to watch? The answer is a little bit of everything. Over the past 10 years, the most popular genre has been Action movies, closely followed by Comedy & Animation. We also have a strong affinity towards music based movies. In 2018, Ireland was the only country in Europe to have two music based movies in their top two movie slots at the end of the year – Mamma Mia: Here We Go Again! & A Star is born.
Begin your adventure today at Omniplex.ie/MyOmni