Superdry is built on style. We celebrate unique and independent style through our brands: Original & Vintage, Studios, CODE, Superdry X and Performance Sport. We’re always inspired by the spirit of adventure and crafting premium products sustainably.
Our story is built on the love of provenance and respect for the maker. Original & Vintage goes back to our roots: the thrift stores of London, the heritage style of America, our ever-obsessive attention to detail and craftsmanship. Laid-back, unique, iconic, this is the home of our brand.